LandSel Growth Services
A plan for Aaron Livengood, Lentor

Leads for your agent partners. Loyalty that comes back to you.

You already win agents by helping them do more deals. This puts that on autopilot: campaigns built and run for the agents you want to work with, with your name on every one, and every lead landing in your CRM.

3agent partners to start
$279per partner, per month
0%taken from ad spend
~10 daysfrom names to live

Prepared for Aaron Livengood · October 2026

What we heard

You lead with value. You just don't have the hours.

On leadsI don't even care about the leads myself. I just want to give them to the agent.
On marketingHaving someone else handle the marketing for me would be ideal.
1

90% agent referrals

Your business runs on agent relationships, Columbus up to Mansfield. This plan deepens the ones you have and opens the ones you want.

2

No agent automations yet

Loan Officer AI handles your past clients well. The gap you named is your agent partners. We build that part.

3

A higher price point

Your strategies land best with move-up buyers. We point the first campaigns at listings where those buyers shop.

The starting plan

One campaign per agent partner. Built around your pitch.

Homes are sitting longer, and sellers are cutting price. You've been showing agents a better move: put that money toward the buyer's rate instead. Each campaign turns that into an ad.

Agent name · BrokerageSponsored

Before you write off a home as too expensive, look at what the seller is offering. A $10,000 seller credit can lower your monthly payment more than a $10,000 price cut. See your numbers in about a minute.

Sample listing photoSeller credit available
Buy Now or Buy LaterThis seller is paying down your rate.
See my numbers
  • The agent's own listing in the ad, with the agent and their brokerage shown as Ohio license law requires, and you beside them
  • Your angle, in plain English: a seller credit used for a buy-down instead of a price cut
  • A landing page with LandSel Agent ONE's Buy Now or Buy Later tool, so the buyer sees their own numbers and leaves their contact info
  • Every lead goes three places at once: a text to the agent, a text to you, and straight into Loan Officer AI
  • Sellers too. The same ad catches homeowners wondering how other listings are still moving

Sample ad for illustration. Final copy, listing and disclosures are approved by you and the agent before anything runs.

Why the angle works

Same $10,000. Two ways to spend it.

$500,000 list, 15% down, 6.5% rate$2,686/mo
Cut the price $10,000$2,633/mo saves $54
Give a $10,000 credit, use it to lower the rate about 0.5%$2,548/mo saves $138

Principal and interest only. Illustration, not a quote. Buy-down pricing varies by day and borrower.

How it grows

Start small. Prove it. Then take it to a brokerage.

STEP 1 · NOW

Three agent partner campaigns

You name 2 or 3 agents you want more business from. We do the rest.

  • A 20-minute call with each agent, with Kelly and Shawn, to pick the listing and the audience
  • Ad creative and copy written for both of you, refreshed as results come in
  • Lead sync into Loan Officer AI, set up by us, with alerts to you and the agent
  • A private lead board on the agent's phone and a monthly results report for both of you
STEP 2 · WHEN YOU'RE READY

Agent partner follow-up, built in Loan Officer AI

The automation you said you haven't had time to build.

  • A six-email series for your agent partners, written in your voice, approved once, then running on its own
  • Your agent tools, finally marketed. The Request for Remedy builder and comp reports, each with its own email
  • Your market strategy presentations, turned into short emails agents can forward to their sellers
  • Listing agent follow-up built from the email template that already wins you business
STEP 3 · NEXT

Your foot in the door with a brokerage

Once your partner campaigns have results, those numbers become your pitch.

  • Offer a brokerage a lead system for its agents, funded by you, with you as the lender on every ad
  • Join the brokerage programs LandSel Growth Services is already building
What your agents see

Their own lead board, with you on it.

Every agent partner gets a private lead board on their phone. The hottest leads are at the top, with what each person asked for. Every time they open it, they see who's sending them business.

Shown with sample data.

Results we're producing now

Real campaigns. Real cost per lead.

A snapshot of recent LandSel Growth Services campaigns for agents and loan officers. Client names are left off.

553leads across 19 recent campaigns
$24.74average cost per lead, all campaigns
$12.03per lead across our top six

Ad platform data pulled October 28, 2026, lifetime of each campaign. Results vary by market and campaign type.

Your investment

You pay for the work. The agent pays for the ads.

Every ad features both of you, and each of you pays your own share. We never take a cut of ad spend, which is why $10 a day is enough.

Starting plan, 3 agent partnersPer partnerTotal
Campaign management, paid by youCreative, targeting, monthly optimization, reporting$279/mo$837/mo
Campaign setup, paid by youAd, landing page, Loan Officer AI sync, agent lead board$179$537 once
Ad budget, paid by each agentAbout $10 a day, paid straight to the ad platform, never marked up$300/moAgent pays

Step 2, when you want it

Agent partner follow-up in Loan Officer AI: $395 setup, then $297 a month for new content, tool spotlights and upkeep.

Terms

  • Month to month, no contract
  • We recommend 90 days per partner to read real results
  • Add or swap agent partners any month
Next steps

Live about 10 days after you name your agents.

  1. YouSend us 2 or 3 agents you want to grow with, ideally with listings at $400,000 and up.
  2. Days 1 to 5A short call with each agent. We write the ads and build the landing page.
  3. Days 5 to 10Loan Officer AI sync and lead boards set up. You and each agent approve the ad.
  4. Day 10Campaigns live. Leads start landing with the agent and with you.

Let's pick your first three.

Reply with the agents you have in mind, and we'll set up the first calls this week.

LandSel Growth Services
Kelly Craycraft
Shawn Nardella